Bus 140

Video: Fish Mgnt
*This video describe one approach to taking a boring job into a spectacle
*What are the Four Elements of Fish Mgt
-Make Work Fun
-Be there (want to do the job)
-Make the day (a more delightful experience)
-Choose your attitude

Class Format
*Part One: What is happening in our world?
-How do current events relate to OM?
-One Goal is to transform what you see into that you observe
-Usually the class will begin with a video selected to demonstrate an actual operations
*Part Two: Administrative Matters
-What is due, not yet done, etc.

Who the hell is Dave Denzler?
*Born the yrs after lassie was created
*blessed by two parents & three sibling
*learned the art of making money early to get things i wanted (created whatdoyouneed)
*got into college via affirmative action
*Nuclear engineer fiasco
*earned MBA & DBA accidentally
*taught at Purdue4 yrs
*work at WeyerHaeuser, AFPC, Rod McLellan
*Escaped to Iowa
*Joined SJSU in 1987--Died and FERPed in 2009

How we got here?
Early Industrial revolution Heroes
Adam Smith>Ely Whitney>Frederick Taylor>Henry Ford
Euro Industrial Rev --> US Industrial Rev

Adam Smith - Father of capitalism, wrote "the wealth of a nation", invisible hands
The division of labors,
Henry Ford- Perfected assembly line
Ely Whitney- Father of standardization
Frederick Taylor- Father of scientific management

Afred P Sloan - Rescue GM from bankruptcy, Modern corporation, Financial control, Medium of performance. Departments on treadmill, faster it run faster corporate senior throw money at it.
Peter Drucker - Theory of Management, left Australia move to England, Recognized by Winston churchill, Came to USA & fascinated, write books & articles of what he seen in America Institution, noticed by GE, Motorolla, GM. Something in Business as Management, Management of ppl. Function of business is to please customer. Wrote books, the concepts of Values, The causes we buys things.
W. Edwards Deming - Total Quality Management - came out of Iowa, work for sensus beauro, Statistic background,

The Two Views of Operations Management
*The Traditional Model
OM transforms factors of production into goods or services of higher value
*The business Process Model of the Firm
OM is involved in doing or supporting the four core sets of business process
-Determining customer needs
-Developing product strategy (product innovation)
-Managing the entire supply chain
-Managing non-value adding support activities

Implications of the Business Process Perspective
*Operations Manager Must Maintain a Crossfuction perspective
-Concern about pleasing the customer is paramount
-A resource balancing act: things, humans and information
-The Operations Manager must wear many hats
-The One sixth Perspective
-Profit = MS1 x MS2 x MS3
= Market Size x Market Share x Margin on Sales
where margin on sale = price - cost

beside reducing cost, what can u do to add more values to u'r product?
what can u do to increase market share?
Dont spend all u'r time reducing cost,
How to grow u'r business when the market isn't?
Dont put u'rself in little pocket and go from there.