Rate Fences
-Physical rate fences
-type of inventory
-view or location
-Amenities
-Non-Physical rate fences
-Controlled availability (coupon, geographic)
-Sort on buyer characteristic (age)
-sort on transation chracteristics (time of purchase)
-Restrictions (no cancellation)
Rate Fence: Time of Purchase
-In fashion, some customer are very fashion conscious
-Eager to buy at the start of the selling season
SUMMARY
- Smart Pricing/Revenue Management Strategies
-WHy differentiate between different customers and offer different prices?
-result in higher revenue
-Integrate pricing and inventory strategies to influence
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