Product life cycle
Introductory stage - first time buyer, neg profit,
growth stage - ppl know about the product, benefits, result promo more relate with sales & coupon
maturity stage-
Decline Stage-
after decline, usually no1 left producing the product, there may still ppl who wants it, there's opportunity to monopolist
market label brand-rolex example, diff between 2 models pricing.
Toyota-Private label brand, allow to sell diff brand at diff outlets. Lexus
Brand Extension- if u got good name, Porshe goes into SUV arena
sometime its good to have completely seperate brand labels. benefits if in high risk industry
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