Perception - is the process by which we select, organize, and interpret the input from their senses to give meaning and order to the world around them.
www.quirkology.com
Perceiver---> Target <--- (context)
Interpret context by using schemas
Schemas - cognitive subconcious
Functional - make sense of sensory input
choose what information to pay attention to and what to ignore
guide perceptions of ambiguous information
I.E. Stereotype = schemas about ppl
Cognitive Bias: Primary Effect
Initial impression fits into schemas
other information is integrated into that schema
Cognitive Bias: Contrast effect (big fish small pond effect)
Similar-to-Me Effect
we see others that belong to our groups more positively
Self-Fullfilling prophecy
Beliefs of the evaluator -------> Behavior of the subordinate------->repeat
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